London Fur Fashion central of the world . Furs worth ?50 , 000 were worn by mannequins at the first co-operative fun fashion exhibition in the history of the trade , which took place at Grosvenor House , Park Lane , London . London has long been the world ' s fur market , every year buyers come from all over the Continent , the United States and Canada to attend the annual fur auctions , but this year the city has been recognised for the first time as the world ' s fashion centre . Photo shows , Gloria , the famous mannequin , displaying the latest fashion in furs , a beautiful white ermine evening coat . 7 September 1934