West End World Premiere. Please had to control the large crowd that gathered outside the Gaumont Cinema, Haymarket, this evening (Monday), in the hope of catching a glimpse of the world's top glamour girl, Columbia star Rita Hayworth, who was making a personal appearance at the world premiere of her Technicolour film, 'Down to Earth'. The Duchess of Gloucester, represented Royalty at tonight show, which is being held in aid of the British Limbless Ex-Servicemen's Association. Photo shows, the American Ambassador, Mr Lewis Douglas, pictured with Miss Rita Hayworth at tonight's premiere held at the Gaumont Cinema, Haymarket.. 21 July 1947