Postcard from the National Milk Publicity Council - chart prepared by Professor V. H. Mottram (Professor of Physiology at London University) recommending how the family allowance for food should be spent, in order to obtain the greatest nutritional value. No real surprise that 27% should be er... milk!
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nutritivehealthwellbeingbudgetingbudgethousewifehousewivesplanplanningcommonsensefoodshoppinggroceriesallowancefamilybritishbritain1930s30sthirtiessuggestionsuggestedcerealsbutternationalmilkpublicitycouncilpromotionalpropagandaadviseadvisingcheeseeggsmeatmeatssugarjamvegetablesvegfruitsfruitchartproportionsamountsprofessorofphysiologyoatslondonuniversityvhmottrambakingwomanwomenbakebakesbakermixingbowlcakepreparationjun16dietdietarythebetointhatforatbyfromnohistoryhistorical
1930s30sadviseadvisingallowanceamountsatbakebakerbakesbakingbebowlbritainbritishbudgetbudgetingbutterbycakecerealschartcheesecommoncouncildietdietaryeggsfamilyfoodforfromfruitfruitsgrocerieshhealthhistoricalhistoryhousewifehousewivesinjamjun16londonmeatmeatsmilkmixingmottramnationalnonutritiveoatsofphysiologyplanplanningpreparationprofessorpromotionalpropagandaproportionspublicitysenseshoppingsugarsuggestedsuggestionthatthethirtiestouniversityvvegvegetableswellbeingwomanwomen