WW1 - 'John Bull' is a national personification of Great Britain in general, and England in particular, especially in political cartoons. He is usually depicted as a stout, middle-aged, country dwelling, jolly, matter-of-fact man. Illustrated here perched on the White Cliffs of Dover aiming with his machine gun at the enemy across the English Channel. Gunning away the 'war budget' despite the economic effects from the war.