Charles Gulliver, theatre producer, impresario and managing director of the London Palladium during the First World War and 1920s. Gulliver organised and gave 300 performances and concerts during the war for various charities at the Palladium and his other theatres, raising ?112,000. He met all expenses entirely by himself. The Palladium Cigarette and Comforts Fund sent 23,000,000 cigarettes to the troops and collected ?6000 for the British Red Cross during their special fundraising month.