Forcible Feeding - Lick! A double-meaning postcard, primarily relating to the introduction of the National Health Insurance stamp under the 1911 National Insurance Act, but also referencing the force-feeding of suffragettes in custody (on hunger strike) at the time. In the early twentieth century a free National Health Service did not yet exist and the poor could not usually afford medical services. To help address this, the Liberal Government under David Lloyd George introduced the National Insurance Act. The scheme was known as the '9 pence for 4 pence scheme'. Workers had to pay 4 pence into the scheme, employers 3 pence and the state paid 2 pence.