"Perms' For Men The day of the "short back and sides" customer in men's barber shops in passing, believes hairdresse Loonard Pountney, of Hounslow. And this is the equipment - and the wavy result - he supplies to straight-haired men in search of glamour. Many Sydney men now ask women's hairdressers for permanent waves and sets. This is an established custom in London. Picture shows London barber Leonard Pountney finishing a wave. September 20, 1951. (Photo by Daily Mirror).