The Dongdaemun Design Plaza, abbreviated as DDP, is a major urban development landmark in Seoul, South Korea designed by Zaha Hadid and Samoo, with a distinctively neo futuristic design characterized by the powerful, curving forms of elongated structures. The landmark is the centrepiece of South Korea's fashion hub and popular tourist destination, Dongdaemun, featuring a walkable park on its roofs, large global exhibition spaces, futuristic retail stores and restored parts of the Seoul fortress. The DDP has been one of the main reasons for Seoul's designation as World Design Capital in 2010. it was officially inaugurated on March 21, 2014.