'Hanatsubaki' is a monthly cultural magazine issued by Shiseido. It was first issued in 1937. Although it was temporarily discontinued out of necessity for a period of time during and after World War II, it resumed printing in June 1950, 10 years after the discontinuation.

A popular actress, Kyoko Kagawa of Shintoho Pictures, appeared on the first cover after printing was resumed.

Since 2007, the magazine alternately issued 'Miru Hanatsubaki', in which fashion, beauty, art, and culture were vividly expressed on color pages, and 'Yomu Hanatsubaki', in which various reading materials such as novels were included. However, these 2 forms were unified, and the magazine has once again been issued as 'Hanatsubaki' starting in 2012, which was Shiseido??? 140th anniversary and the magazine??? 75th anniversary.